Digital Trust Mark

Help build trust in your digital presence

Trust Is a Business Asset. Don't Leave It to Chance.

Customers, suppliers and partners make decisions about yourorganisation long before they speak to you. Digital Trust provides an independent assessment of your website, email and domain, helping you identify weaknesses, strengthen confidence and demonstrate your commitment to good digital practice.

Digital trust matters more than ever. Customers are becoming more aware of cyber threats, phishingattempts and online fraud.

At the same time, eir business research suggests cyberincidents may be costing Irish SMEs up to €3.4 billion each year, withmore than 7.2 million working days lost annually through downtime,disruption and recovery.

Businesses need a straightforward way to assess how theirdigital presence stands up to scrutiny and where improvements can be made.

The Solution

Understand how trustworthy your business appears online.

Digital Trust is an independent assessment that examines 28 indicators across three critical elements of your digital presence:

1) Domain: Your domain is your digital identity. It's how customers, suppliers and partners recognise your organisation online.

2) Website: Your website is often your first interaction with customers and one of the most important places where trust is established.

3) Email: Email remains one of the most common channels for business communication and one of the easiest ways for organisations to be impersonated if protections are not configured effectively.

The assessment measures alignment with recognised digital standards and identifies areas where improvements may be required. Organisations receive a grade andbusinesses achieving an A-rating become eligible to display the Digital Trust Mark.

Key Benefits

Demonstrate trust to customers

Show customers and partners that your digital presence has been independently assessed against recognised standards

Reduce exposure to brand impersonation

Identify weaknesses in email and domain configurations that may make it easier for criminals to imitate your business.

Strengthen online confidence

Gain clarity on how your website, email and domain appear from a trust and resilience perspective

Prioritise the right improvements

Receive actionable recommendations to help focus resources on the areas that matter most.

Differentiate your business

The Digital Trust Mark provides a visible trust signal for customers, suppliers and partners interacting with your organisation online.

Why eir business for your Digital Trust Mark?

As one of Ireland's leading providers of cybersecurity and managed technology services, eir business helps organisations connect, protect and transform with confidence.

Talk to a cybersecurity specalist

Identifying trust gaps is only the first step. Through our partnership with .IE, eir business helps organisations understand their assessment results and take practical action to strengthen their digital posture.

Our local team of cybersecurity specialists help organisations to:
• Improve website resilience
• Strengthen email protections
• Address identified vulnerabilities
• Enhance digital trust and customer confidence
• Build broader cyber resilience

FAQs about Digital Trust Mark

What is Digital Trust?
Digital Trust is an independent assessment that evaluates your website, email and domain against recognised digital standards to help determine how trustworthy your organisation appears online.
What is the Digital Trust Mark?
The Digital Trust Mark is awarded to organisations that achieve an A-rating in the assessment. It provides a visible way to demonstrate commitment to good digital practices and digital trust.
Who is Digital Trust for?
Digital Trust is designed for organisations of all sizes, including SMEs, professional services firms, retailers, manufacturers and technology companies. Any business that relies on trust online can benefit.
What does the assessment examine?
The assessment reviews 28 indicators across three key areas:
• Domain
• Website
• Email
These are assessed against recognised digital standards and modern internet best practices.
Does Digital Trust guarantee cybersecurity?
No. Digital Trust does not guarantee protection from cyberattacks, hacking, phishing or fraud. It provides an assessment of how your website, domain and email align with recognised standards at the time of assessment
What happens if my business experiences a cyber incident?
No. Digital Trust does not guarantee protection from cyberattacks, hacking, phishing or fraud. It provides an assessment of how your website, domain and email align with recognised standards at the time of assessment.
How long does the assessment take?
Once submitted, the Digital Trust assessment is typically completed within 24 hours.
What happens if I don't achieve an A-rating in the assessment?
You'll receive insight into areas requiring improvement and guidance on actions that can help strengthen your score in future assessments.

Talk to a cybersecurity expert about the Digital Trust Mark

We’ll help you understand where you are today, and where improvements can strengthen your digital presence.